Strategic solutions designed to

meet your challenges.

You don’t come to us for a list of services.

You come when something feels stuck

When ideas feel too big to explain,

Or when achieving full potential requires many working as one.

Business.

Brand.

Partnerships.

Business. Brand. Partnerships.

Challenges we can help you solve.

Across Business, Brand, and Partnerships strategy, we create solutions tailored to address your challenges.

  • We help leaders define direction and align decision-makers.

    • Enterprise and organizational strategy

    • Purpose, vision, mission, and values design

    • Measurement frameworks and theory of change development

    • Board and executive facilitation

    • Strategic plan design

    • Annual leadership planning

    • Departmental planning

    • Social impact strategy design

  • We help organizations articulate who they are, what they stand for, and why it matters.

    • Brand positioning & architecture

    • Strategic narrative & messaging systems

    • Creative territories and playbooks

    • Marketing & communications strategy

    • Concept & campaign development

    • Consumer, fan & donor persona design

    • Case for support development

  • We help organizations unlock more value from sponsorship — whether you are a rights holder selling partnerships or a brand-side buyer investing in them.

    • Partnership & sponsorship strategy

    • Value proposition design

    • Portfolio design and optimization

    • Sales collateral

    • Activation planning & concept ideation

    • Negotiations

    • Contract review

  • We help sport leaders and high-performance teams solve problems and builds plans that work on the field of play.

    • Sport participation growth strategies

    • High-performance review

    • Gender equity and sport inclusivity strategies

    • National-Provincial alignment projects across the sport sector

    • Grant development and deployment

    • Infrastructure assessment

Let's Talk Solutions

Don’t just take our word.

  • “As an expansion team building from the ground up, having the greater alongside us has been invaluable. They operate as a true extension of our team — bringing thought leadership, big ideas, and steady guidance at a critical time. We’ve leaned on them not just for partnerships and community strategy, but for perspective and conviction as we shape the future of this franchise.”

    Lisa Ferkul, Chief Revenue Officer

    Toronto Tempo

  • “The greater is a valued and trusted partner to Tennis Canada, playing an important role in helping guide our strategic direction. They have supported us in moving forward with clarity and momentum across a broad range of priorities tied to our long-term plan. Their ability to bring structure to ambiguity, facilitate meaningful dialogue, and translate complex discussions into clear, actionable recommendations has been instrumental. We deeply appreciate the commitment and effort they have invested in helping us strengthen and advance our mission for tennis in Canada.”

    Gavin Ziv, Chief Executive Officer

    Tennis Canada

  • “the greater helped us sharpen our partnerships approach at a pivotal moment for the league. They work seamlessly with senior leaders and core team members alike, bringing structure to complex challenges. When the brief is tricky, messy, or hard to define, that’s when they do their best work.”

    Tyler Mazereeuw, President

    Canadian Elite Basketball League

  • "Working with the greater is a joy, not just because of the great work they do, but because of who they are as people. In every project they show up as both cheerleader and challenger, which is exactly what great strategic partners do. The team truly understands the CPC and the distinct role we play. Through close collaboration, they helped us refine our strategy with greater focus and alignment. Their insight has been fundamental and we will continue to find ways to work together."

    Rachael Pinnock, Director, Commercial Strategy & Impact

    Canadian Paralympic Committee

  • "the greater partnered with our senior team and Board to develop a clear, actionable strategic plan and Theory of Change that will guide our next chapter. They created space for meaningful dialogue, challenged our thinking, and helped us align around the outcomes that matter most. The result is a roadmap we believe in — and a shared clarity about how we’ll deliver impact."

    Allison Sandmeyer-Graves, Chief Executive Officer

    Canadian Women & Sport

  • “the greater has been a trusted partner as we’ve evolved our enterprise-wide strategy for how MLSE shows up in the community. From structuring our impact approach across teams and Foundation to helping us think through how that work connects to partners and fans, they bring both rigour and creativity. They understand how to build strategies that are authentic, commercial, and built to scale.”

    Shannon Hosford, Chief Marketing Officer

    MLSE

If you’re navigating change, growth, or complexity—we’d love to explore what’s possible.

Let's talk