Our impact.

the greater is a social enterprise with a codified commitment to invest 50% of annual net profit back into the community.

Since launching in 2020, the greater has committed to giving:

$400,000+

to 20+ community organizations across the country.

Be great.

Do good.

Be great. Do good.

Our approach to creating impact.

We provide unrestricted funding to support people doing meaningful work at organizations of all shapes and sizes.

Our focus.

We support organizations that meet one or both of these criteria:

  • A strong focus on serving marginalized and underrepresented communities

  • Harnessing the power of sport for social development

Our 80/20 model.

We balance our firm's collective priorities with our team's individual purpose by:

  • 80% of what we give is determined by the organization

  • 20% of what we give is chosen by team members


Meet some of our benefactors.

Canadian Olympic Foundation Logo
Tennis Canada logo
People of Colour in Advertising & Marketing Logo
Canadian Women & Sport Logo
Women in Advertising & Sport Logo
Black Talent Initiative Logo